Outbrain Releases Engagement Bid Strategy: an AI Based Campaign Optimization Tool Built for a Cookieless World
Engagement Bid strategy (EBS) is a new AI based performance optimization solution from Outbrain that does not use website cookies or tracking codes.
NEW YORK, Feb. 16, 2022 (GLOBE NEWSWIRE) -- Outbrain Inc. (Nasdaq: OB), announces the release of Engagement Bid Strategy (EBS), a new automatic performance optimization solution which does not require the use of 3rd party cookies or website tracking codes and can be optimized to a wider range of campaign goals.
The new solution automatically optimizes ad creative serving and adjusts cost-per-click bidding by analyzing data from the advertiser website analytics system.
“We keep innovating for marketers ahead of the curve,” said Yaron Galai, Founder and Co-CEO of Outbrain. “EBS is specifically designed to help marketers drive campaign performance in a cookieless world.”
“We analyze campaign performance and audience behavior data directly from the advertiser analytics system and automatically optimize the campaign for you,” said Lior Charka, Vice President, Product at Outbrain. “As brands are fighting for customer attention, we expect that the addition of attention metrics within our platform will help marketers optimize their campaigns towards user intent in a cookieless manner while driving long term outcomes.”
EBS does not require any campaign tracking code (sometimes referred to as a ‘performance pixel’) to be installed on the advertiser website making campaign set up and performance much simpler and faster.
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Outbrain (Nasdaq: OB) is a leading recommendation platform for the open web. Our technology enables 10 billion daily recommendations to consumers across more than 7,000 online properties and connects advertisers to these audiences to grow their business. Founded in 2006, Outbrain is headquartered in New York with offices in 18 cities worldwide.
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